Impression: GameStop PowerUp Rewards Pro

First things first –  I signed up for the GameStop Power Up reward program through their website weeks ago and requested I receive notice when the program was available “in my area.”  I never received any such email and found out for myself the last time I visited my local GameStop in Waukesha, WI. – Strike 1!

Second – For months leading up to this new and improved program I was advised by numerous GameStop employees (management included) at multiple GameStop locations that, leading up to the release of this program, the company was keeping track of all my purchases and trades.  These transactions would be converted to GameStop points when available.  Misinformation or a flat out lie none of my trades or purchases made any such conversion.  The explanation I received was that it wasn’t available in all regions – Strike 2!

Before I paint too bad of a picture I think it only fair to mention a few of the more notable “features” – albeit few and far between.  If, for nothing else, I can make the claim that the transition from the ordinary, run-of-the-mill GameStop membership to the new and improved rewards program was seamless and hassle free.  Upon handing over the old card my information was scanned into their system and I was handed a shiny new metallic-colored rewards card – no fee applied.  It was very much a one and done process. . . . or so I thought.  I was quickly informed that I’d need to activate the card at their website based on receipt of an email they would be sending me.  Neither uncommon nor a big deal.

Shortly after arriving home from my GameStop . . . err . . .  stop, I check email and find the promised message waiting in my inbox.  The attached link directs me to the new GameStop PowerUp Rewards site where I am prompted to complete the obligatory information necessary to establish and activate my new account.

The site itself comes across as pleasing to the eye and fairly easy to navigate.  It is suggested I update my gaming profile and library in order to receive an additional 500 points (I’ll get to the points structure in a minute) to my already acquired 250 enrollment points.  How much information you add to the gaming library is up to the user.  I spent a fair amount of time updating my own gaming library but eventually became bored and started to ask myself why they wanted me to list the games “I Have”, “I Want” or “I Had”.  I can only guess that from a marketing perspective the company will be using this information to ascertain your gaming habits in order to elicit future purchases based on follow up emails and advertising.  Then again, at second glance, everything I was doing was very much reminiscent of another gaming program I have been very happy with – Goozex.  Although I’m speculating it wouldn’t surprise me in the least if GameStop makes the jump to a similar Goozex-like trading program.  Just a guess but, for the sake of future reference, let’s just say I’m calling it.

So far I’m not all that impressed with this change.  Sure the website is presentable and easy to use but I don’t generally find myself gravitating to the GameStop site to satisfy my gaming needs.  For that I of course head straight to (shameless, I know).  However, I did mention something about a points scheme which typically leads to free shit . . . and I’m all about the free shit.

Starting off with a quick and easy 750 points seemed like a good deal.  In no time I’ll be trading those points over for a free game or maybe an extra Move controller, right?  Anything is possible but in the case of the PowerUp Rewards Pro program it might be a long time in the waiting.  Currently listed as the lowest and highest points redemption rewards available here’s what you can expect:

1,000 Points = Game Protection Guarantee

50,000 Points = $50.00 off any GameStop purchase

In addition, the points are accumulated in the following ways:

10 Points per dollar spent on all new games, consoles and strategy guides.

20 Points per dollar spent on pre-owned games, accessories and consoles.

20 points per dollar on traded-in games or consoles.

I’ll let you be the judge if this is a good deal or not.  I will say that the available points redemption purchases are wide ranging from the ridiculous (Game Protection Plan – really?) to the unrelated (iTunes card).  Variety is always a good thing . . . if I’m at the grocery store!  If I’m on the hunt for a cheap wallet or stupid belt buckle (look ’em up, they’re listed) I’ll head to my local Dollar Store.

I realize this is a new program for the giant of used games and that this will probably be the first iteration of many changes and enhancements to come but so far I’m just not feeling the love that I had been anticipating since the beginning of the year.  For months rumors were abound and each GameStop employee I spoke with had his or her own speculative thoughts.  I was expecting something more . . . something better.

My overall impression is that for $14.99/year the GameStop Power Up Rewards Pro is an inexpensive means to, at the very least, receive a top notch gaming magazine in the form of GameInformer.  On occasion GameStop provides its customers with the ever tempting buy 2 get 1 free used game sale and the Reward Pro continues its already established 10% off used games offer.  Half of the games I’ve added to my library just this past year alone has been the result of such deals.  Trading in games via the GameStop trade-in program continues to be less than profitable, even with the added 10% trade-in deal that also remains with the Reward Pro.

Time will tell what becomes of this added points plan and if my predictions of a Goozex clone will come to fruition.  If you already have a GameStop membership card the Reward Pro is a free and painless upgrade – go ahead and do it.  If you’re walking into a GameStop store for the first time and the employee on duty offers you this $14.99 program (and believe me, they will – several times) I still say go ahead and do it.  It’s cheap and if you’re a gamer that has “the sickness” the amount saved on used games with the added 10% discount will more than pay for the cost of the card in a few short months.

Written by Bill Braun

Twitter Digg Delicious Stumbleupon Technorati Facebook
  • Anonymous

    I wonder if this is available in Canada?

    • Anonymous

      I would guess that if it’s not yet available in Canada it will be soon. Even though it didn’t work for me you could try signing up on their website for the “notice” when it becomes available in your area. Good Luck!

    • Goozex is alot cheaper then Gamestop for used games, SO i’d Check it out first before spending any more money there.
      [url] [/url]

  • Yeah, I got this recently.
    It just seems like it takes a lot to getting some cool like a $20 PlayStation Card.
    PS Card is 20,000 points, and I only have 1,800 from registration, trading in 2 games, and buying MoH; most of the points were from registration.
    I think it’s cheap, but smart that they give you less points for new games considering they make all their money off of used games, which sucks b/c I buy a lot of games new, day one.

  • Anonymous

    Hmmm…If I’m adding correctly this isn’t a great deal. I’m planning on purchasing 2 brand new ps3 in addition to the one I already have. It adds up to a measly 6000 points. You’d think I could get a little more than that.

    • Anonymous

      It’s gonna take me even longer to accumulate some points as I gave up trading in any games at GameStop months ago. Goozex has got them by the balls and my “dollar” has gone a helluva lot farther in Goozex territory.

  • I stopped buying stuff from them after I discovered they like to sell opened and used games as new. I recently went to buy a copy of Red Dead Redemption, NEW, and at two stores was told the display was the only copy left. RIGHT…

    I pressed my point and the 2nd store found their ‘last’ unopened copy for me. Wow, really?

    Seems like this is the norm for Gamestop, at least here in the Carolinas.

    • Anonymous

      Nah, that’s pretty much the norm for all the locations I’ve been to. Then again, if I’m gonna buy new I generally don’t take my business to GameStop. Most recently my new game purchases have lead me to Kmart – they have had some tremendous deals in the form of their gaming coupons ($10-$25).

  • Anonymous

    “top notch gaming magazine” . . . GameInformer? I’m not sure what offends me more!?! That you took the time to post impressions on a useless money grab by Gamestop (the biggest leech on the industry) or that you think GameInformer is worth anyone’s time. Their affiliation with Gamestop should make anyone think twice about anything they have to say. Yea let’s trust the opinion of someone who is getting paid to review games that we sell. Great idea.

    How about attaching your “top notch gaming magazine” to something like EGM or Edge?

    • Anonymous

      Obviously my opinion of GameInformer is just that, an opinion; something we’re all entitled to. Now had I said GameInformer was the only top notch gaming magazine that would have gone beyond just an opinion. You are correct in stating that EGM and Edge also qualify as quality gaming magazines but, in the case of this article, neither have anything to do with GameStop or their membership.

    • Anonymous

      Obviously my opinion of GameInformer is just that, an opinion; something we’re all entitled to. Now had I said GameInformer was the only top notch gaming magazine that would have gone beyond just an opinion. You are correct in stating that EGM and Edge also qualify as quality gaming magazines but, in the case of this article, neither have anything to do with GameStop or their membership.

  • Has anyone actually got the promised buy 2 get 1 free coupon? Been 2 weeks and support just keeps telling me it takes 24-72 hours. From what I’ve seen in some forums, this is a wide spread problem. Bait and Switch or incompetent?

    • Anonymous

      i havent got mine either. the guy at gamestop told me they would send me an e-mail that would have a code for the coupon that i would have to print out and bring into the store with me to get the deal. i havent seen anything like this in my mail yet. i am beginning to think its just another scam to get your money.who knows. let me know if you find anything out. i will do the same.

    • Anonymous

      Was this for signing up for the new program? I don’t even remember them saying anything about this.

    • i got mine it wasnt in an email what happens is after you activate your power up rewards account it shows up in your dash board on the powerup rewards site listed under active offers

  • Anonymous

    i finally got the coupon. i got it in an e-mail from gamestop. it took about 7 days or so after i had got the powerup rewards card. get this, i went to print the coupon out and i was reading it and it has an expiration date of 1/31/10. i am hoping that is just a misprint. anyways when i get ready to go use it i will let you know if they accepted it or not.

    • thats just yours mine says it expires 1/31/11 so you have till the end of january

  • The site doesnt even wrok right…some of the tabs pop up and say this site cant be found

    • scotty medley

      thats all i have gotten for about a month i can’t check what rewards i get for the points on my card sometimes i will be logged in and a screen will pop up and say i need to log back in while i can still click on my profile and check my account but thats all i can do with this crap powerup card

  • Rem

    110% disagree … waste of money & nothing else. for 15$ they keep you to come back… they should give me 15$ instead. Stay away.