GameStop employees remove Deus Ex codes

US retailer GameStop has advised all its staff to discard any OnLive codes from Deus Ex: Human Revolution. It had been announced a few days ago that free downloads of the game from OnLive would be provided inside new retail copies.

Gamespy managed to track down an email that was sent to employees, clearly highlighting the stores position on the matter.

Of course the idea of digital distribution goes against buying at brick-and-mortar shops, so GameStop‘s view on the matter can just about be understood. However, opening up sealed copies of a game to physically dispose of a code is more than a little sly.

If GameStop get away with it, this could end up turning ugly in the future. Remember what Valve did with Portal 2? Giving away free Steam codes with PS3 versions. What if they decide to do that with their next game too, will GameStop remove those?

Actually with GameStop involved, I wouldn’t be at all surprised if they even started taking out the EA online passes and selling them as extras. But if anyone from the company is reading and wants to get in touch about that idea, feel free. As Glenn would say, “patent pending, patent pending, patent pending.”

Written by Raj Mahil

Raj Mahil

Journalism & Marketing student in London. Huge gaming fan and collector, with a slight fanboy bias towards PS. Life revolves around football/soccer (The Arsenal), but also love most other sport, especially the NBA and NHL.

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  • Anonymous

    I heard rumblings about this.  What was the reasoning behind their action?  Has there been any response from OnLive about this?

    • http://www.facebook.com/DavidTFreeman David Freeman

      Well it’s a direct competitor … Game retail store’s days are likely numbered as it is, I can understand them not wanting to help things along. That said it’s not hurt OnLive as far as publicity goes … kind of a lose/lose for GameStop.

    • http://www.facebook.com/DavidTFreeman David Freeman

      Well it’s a direct competitor … Game retail store’s days are likely numbered as it is, I can understand them not wanting to help things along. That said it’s not hurt OnLive as far as publicity goes … kind of a lose/lose for GameStop.

  • Clin_Diesel

    they should like that now people will buy the game.download free copy and trade it back in for nothing so they can sell it for $55.00 again.

  • http://www.facebook.com/OpForceRich Richard B. Nickerson

    I think this is appalling. Yet another reason to hate gamestop I guess. *Shrugs*

  • http://www.facebook.com/OpForceRich Richard B. Nickerson

    I think this is appalling. Yet another reason to hate gamestop I guess. *Shrugs*

  • Anonymous

    I think GameStop should be sued. They really had no right to open the packaging. GameStop is being hated right now anyways.    

    And Raj, just out of curiosity, what web browser do you use? Chrome/Firefox/etc.

    • Raj S.M.

      Firefox. And on my phone its Safari. Why?

      • Anonymous

        I was just wondering. I use Chrome.

        • Raj S.M.

          Cool, chrome is pretty great too. I just hate IE though, it’s such a bad browser.

          • Anonymous

            Well IE9 is supposed to be better, but it only scores a 95 in the Acid3 Test (acid3.acidtests.org). Chrome and Firefox score a perfect 100. And for IE8…..only 13/100. I use XP, so I don’t use IE9 anyways.

          • Raj S.M.

            oh right, don’t think i’ve even updated IE yet to 9. anyways, don’t really want to, such a poor experience with the past ones and nothing is wrong with firefox tbh.

  • Anonymous

    You know what, between Amazon and Best Buy, I’m pretty much done with GameStop. They to almost screw people with relish at this point. I’ll have to look at Best Buys point card, because apparently it’s great.