Activision rides wave of money from DLC

Eric Hirschberg, Activision Publishing CEO, has announced some remarkable numbers for Black Ops DLC. 18 million map packs have been sold to date.

That number is not for the Call of Duty series overall, but just for the latest title in the franchise. To put this in perspective, Uncharted 2, widely recognised as one of the best games on console, has only sold around a quarter of that number.

Although the popularity of the series in undoubtedly huge, it is pretty surprising the figures are this high – it seems as though the majority of gamers told Activision where to stick it when they introduced the $15 price point. Yet the cash keeps on rolling in.

He also said that total online profits were over $1.7billion; up by $0.3billion from 12 months ago. Furhtermore, Hirschberg detailed the map pack sales for the last 3 games in the company’s premier series:

  • World At War (2008): 9million+ at $10each
  • Modern Warfare 2 (2009): 11million+ at $15each
  • Black Ops (2010): 18million+ at $15each.

Written by Raj Mahil

Game collector. Journalism graduate. Batman addict. Movie goer. WWE nut. Sports obsessive. Arsenal fan. Sub-Editor.

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