Battlefield has ‘Moore’ market share than last year

EA COO Peter Moore has been speaking about the commercial success of Battlefield 3. The DICE-developed shooter had a big fight on its hands against the record-breaking Modern Warfare 3, but EA are confident in regards to the numbers.

Talking to the ever-excellent IndustryGamers, Moore said:

“It’s early days and we’re only a month in – we feel very good about it. Ten million sold in and five million sold through doesn’t come out of nowhere – if we haven’t gained share, that means in the first week we’ve added five million new FPS gamers.

I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year (March 31, 2012) we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.

But I’m more focused on how we’ve done by our gamer and consumers, and yes many of them bought both games undoubtedly. Have our retail partners enjoyed this? Absolutely. And does this help push the game industry to the front pages of newspapers? You bet it does. Go look at USA Today, go look at The New York Times – the big entertainment blockbusters this year are not movies, they’re video games. Call of Duty and Battlefield have done that.”

The ex-Microsoft man has always talked about the market share when it comes to Battlefield, rather than ‘beating’ CoD per se. Indeed, you may remember just a few weeks ago Moore claimed EA were trying to “knock down” CoD‘s share from their existing “90%” in the FPS market, to a significantly lessened “70%”.

Moore also had his say on the industry as a whole, focusing on the move to digital distribution:

“Transitions are hard because revenue slows down and costs speed up. You’re getting ready to develop for new platforms, whether they be hardware platforms or software, and it’s getting to be even more complex now. The companies that have prepared themselves and have diversified their offerings to chase the consumer wherever they want to play games are the companies that will succeed and thrive and flourish.

Companies that continue to rely on the old model as the model changes before our eyes, unless they change their ways and invest in the future those companies eventually will die off. No two ways about it. The packaged goods business, while still flourishing and strong, eventually – as we’ve seen in music and movies – will go to the cloud.

It will go digital and we’ll be delivering games from the cloud and delivering games directly to hard drives and we’re still going to sell a lot of discs for the foreseeable future. But eventually, physical media will diminish as the core part of how gamers get their content. And we’re ready for that, but we’re also still ready to be the number one packaged goods publisher in the world. If you want to be a publisher that’s still going to be viable for the consumer 3-4 years from now, you better be ready to deliver your content anytime, anywhere and to everyone.”

Interesting words from the former head of EA Sports, and there’s not really much you could disagree with. Again, credit to IndustryGamers for the original quotes.

Written by Raj Mahil

Game collector. Journalism graduate. Batman addict. Movie goer. WWE nut. Sports obsessive. Arsenal fan. Sub-Editor.

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