Call of Duty Elite hits 10 million users

Activision announcing a ridiculously impressive set of figures attached to their premier franchise, is now seen as a normal part of everyday life. The grass is green, the sky is blue, and Call of Duty is making enough cash for it’s publisher to casually forget about that landfill of unsold Tony Hawk peripherals.

Their Elite service now has 10 million members, up by 3 million since February. A fifth of those subscriptions are paid.

Now, while this may seem like a low fraction at first, the numbers are scary to even think about. Based on the 2 million paid-up subscribers all paying their $50 yearly fee, it means Activision have made made $100,000,000 from Elite. That’s correct; One Hundred Million US dollars. Cold. Hard. Cash.

And what have they provided for this outrageous sum? Basically a glorified stats tracker that the likes of EA and Bungie give for free. You can’t blame them though, far from it; if I were in their position I’d do exactly the same thing. It’s a genius business plan really. A business plan that relies on exploiting suckers, but a business plan nonetheless.

Anyway, on to the next one, and the Call of Duty train is showing no signs of slowing. Black Ops 2 is currently far ahead of Modern Warfare 3 in the number of pre-orders. Not only that, but Publishing CEO Eric Hirshberg also spoke of the social media advances since last year:

“The Black Ops 2 reveal trailer was the most watched video of the day on YouTube and views were up 82% compared to the reveal trailer for Modern Warfare 3. During our launch, we had 5 of the top 9 U.S. top-trending topics on Twitter at the same time. And Facebook traffic is 43% higher than the prior year.”

Written by Raj Mahil

Game collector. Journalism graduate. Batman addict. Movie goer. WWE nut. Sports obsessive. Arsenal fan. Sub-Editor.

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