Developer Look: Massive Entertainment


Who are the people behind Tom Clancy’s The Division? Some people may remember the name but most probably don’t know their pedigree. Well I’m here to change that, as I tell you about the studio and some of the key people working on the game that got a lot of attention during its public unveiling during E3 2013.

Massive Entertainment is a fully owned Ubisoft studio located in Malmö, Sweden. Massive is currently working on Tom Clancy’s The Division™ and other un-disclosed projects, in addition to technology used by the entire Ubisoft group. The studio now has over 250 employees, from over 26 different countries.

Over the years we have learned that people working together under a meritocratic philosophy, in an “always playable” environment, is the best way to develop games and maintain a positive work environment. Passion and creativity needs a healthy, functional atmosphere to flourish, making it a cornerstone of the Massive culture.

 – Massive Entertainment

From 1997 when Massive Entertainment was founded in Ronneby, Sweden the company slowly grew while making their first award winning game Ground Control™ which released in 2000, it was very well received by the critics and it’s publisher Sierra Entertainment. Around that same time the company moves to its current home in Malmö, Sweden’s third largest city. Vivendi Games quickly acquired the studio under its Sierra Entertainment label.

After releasing Ground Control 2 in 2004 they began working on a different series and eventually released World in Conflict™ which won numerous awards and received several 9 out of 10’s. Ubisoft Entertainment liked the game so much, they brought the company in 2008. An expansion called World in Conflict: Soviet Assault was released the following year. Then it seems like the company goes quiet, working away behind the scenes.

Massive Entertainment begin working on game engines and tech, helping out on various Ubisoft IP’s including Assassin’s Creed and Far Cry. Becoming the unsung heroes of some massive games, now working on some huge projects, one of which being Tom Clancy’s The Division which was revealed to the world at the 2013 E3 Ubisoft press conference. So now they are back as the lead studio making a game which could very well become the biggest intellectual property Ubisoft has ever had.

massive-fredrikFredrik Rundqvist


After working in the music industry for almost 20 years, Fredrik joined the Ubisoft family 5 years ago as the COO of the Massive studio. Today, he is the man behind the project as the producer of Tom Clancy’s The Division. Fredrik has always been a passionate gamer and speaks fluently Swedish and English as well as Basic Danish and Norwegian.


massive-nicklasNicklas « Cece » Cederström

Creative Director

Nicklas started his career in the Film and Television industry as an Editor and Director for Sports, News and Commercials. In 1999, he moved to the games industry and for the last 10 years he has been at Ubisoft Massive. He is now the Creative Director for The Division, the newest addition to the Tom Clancy franchise.


massive-petterPetter Mannerfelt

Production Director

Petter started his career as a programmer and has worked as both Lead programmer and Technical Director. With more than 7 years at Ubisoft Massive, he is now the Production Director for The Division, the newest addition to the Tom Clancy franchise.


massive-ryanRyan Barnard

Game Director

Ryan has been part of the games industry for over 10 years.  Before joining Ubisoft in 2011 he worked on past projects such as EverQuest I and II and Warhammer Online.  Now as Game Director for The Division, he is leading the creative force behind the next big Tom Clancy game coming exclusively for the Next Generation of consoles.



So what is The Division all about? Well after a devastating pandemic sweeps through New York City, and one by one, basic services fail. In only days, without food or water, society collapses into chaos. The Division, a classified unit of self-supported tactical agents, is activated. Leading seemingly ordinary lives among us, Division agents are trained to operate independently in order to save society. When society falls, your mission begins.

A frighteningly chaotic and devastated New York City, where society is failing. As a Division agent, your mission is to restore order, team up with other agents and take back New York. Set in an online, open-world, this is an action RPG experience where exploration and player-progression are essential. Use your skills, weapons and wits in combat. Play in a persistent and dynamic environment that combines the Tom Clancy™ series’ core authenticity and tactical decisions, RPG action, trading and much more.

Seamlessly team up with friends and use your combined skills to fight the crisis, investigate the sources of the virus and engage all threats, even your own citizens. Improve your gear with player-to-player trading, and fight through a city where danger can come from anywhere and anyone at any moment.

As part of The Division, harness state-of-the-art technology: both networked and prototyped. Loot fallen foes and craft new, improved gear. Completely customize your go-bag, an agent’s only supplies in the event of collapse, and communicate with the other agents at all times with your smart watch. Customize your agent with thousands of weapon types, skill combinations, gear and much more. The choices you make will help forge a recovery or plunge the city deeper into chaos.

On your smartphone or tablet, join your friends in real-time gameplay with exclusive characters. The app gives you a bird’s eye view of the battlefield, the ability to aid your allies in combat by attacking enemies or identifying targets and raining destruction down on your enemies.

Written by Chazz Harrington

Chazz Harrington

You can find me on everything: PSN, Twitter, Origin, Steam, etc using my universal ID: ChazzH69

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