NCAA Will Not Renew Contract With EA

NCAA14

The National Collegiate Athletic Association(NCAA) will not be renewing their contract with EA which expires in June 2014. The advance notice given by the NCAA was done so that EA can have time to plan for the future. This means the recently released NCAA Football 14′ will be the last EA Sports game to include the NCAA name and logo.

NCAA released the following statement in a Press Release:

 We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.

The press release specifically mentions no longer licensing the NCAA logo and name to EA so a future NCAA game is a possibility it just won’t be an EA game and EA could very well make a college football game they just won’t have the ability to use the NCAA name and logo.

We have yet to hear word from EA regarding their reaction and future plans. We will update this post as that information becomes available.

 

Source: NCAA

 

 

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