September NPD: PS4 & Destiny lead the pack

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NPD has just released their numbers for September 2014 on the state of the video game industry within the U.S.A., indicating that the total revenue for the industry came in at $1.1 billion. Breaking that down further; hardware sales climbed by 136% to $432.7 million, accessories increased 33% to $189.5 million, but software sales declined 35% to $501.6 million.

“Hardware growth of 136 percent versus September 2013 is the highest growth rate seen this year,” NPD analyst Liam Callahan said. “As seen in previous months, was driven by new console hardware sales of PS4 and Xbox One. Console hardware, specifically, was up over 200 percent versus September 2013.”

Here is the Top 10 list of the best-selling games for the month of September.

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If you scratched your head just like I did when I saw that Destiny on the Xbox One outsold the PlayStation 4 version, there are a few things to consider as to why that might have happened. First, NPD doesn’t take into account for bundle sales; they ignore the game sale and just count a bundle sale as a console sale. Secondly, Microsoft offered a free game promotion when anyone purchased a new system during the month of September; which would lead you to assume a lot of people picked up the newly released Destiny.

Looking at the list, it is nice to see that all but three of the titles on the Top 10 list are brand new games; we’re fully into the holiday release schedule – which is very awesome.

PlayStation led the month for next generation software, including selling the most copies of Madden NFL 15, NHL 15, and FIFA 15,” Sony Computer Entertainment America brand boss Guy Longworth said.

For the ninth month in a row the PlayStation 4 has led the hardware sales group, coming in with an estimated 550,000 units sold during the month.

“Thanks to the support from fans and the overwhelming popularity of the limited-edition Destiny PS4 bundle, PlayStation 4 won the month of September, with PS4 nearly tripling its August sales,” said Longworth.

Sony’s PR Team released this statement:

“Sony Computer Entertainment America (SCEA) today announced that September 2014 marked the biggest month ever for PlayStation Store revenue in the Americas, led by the launch of Destiny from Activision and Bungie. Destiny broke PlayStation Network sales records across several categories, taking the top spot for pre-orders, day one sales, and week one sales. One month after the game’s launch, engagement among PlayStation fans continues to soar, as Destiny is the most-played title on PS4 with 125 million hours of gameplay. According to Activision internal estimates, the PS4 system is the #1 platform worldwide for Destiny based on units sold through as of October 4, 2014.“ September 2014 was a record-breaking month for PlayStation’s digital business, thanks in large part to the success of Destiny,” said Eric Lempel, vice president of Sony Network Entertainment International.

“Last month’s PlayStation Store revenue increased nearly 90 percent compared with Sept. 2013. Working closely with Activision and Bungie, we wanted to make the launch of Destiny a special experience for PlayStation fans. We’re thrilled to see this high engagement from PS4 and PS3 owners.”

In addition, the PS4 sold more copies of every EA Sports game released last month than any other system and was the largest console for Destiny.”

Written by Kyle Jessee

Kyle Jessee

Your lone Kentucky writer on staff. Loves the Big Blue Nation, rock music, and Resistance 2 (the best in the series).

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  • brianc6234

    The most important fact to look at for NPD numbers is they only report retail sales. I don’t buy retail games anymore at all. I buy digital. I think a majority of gamers do that now. Those digital sales aren’t reported by NPD.