Raise money for people in need through Sony’s PlayStation HEROES campaign

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Today on the PlayStation Blog John Koller, VP of Platforms Marketing, announced a new charity initiative called PlayStation HEROES. Sony has teamed up with three great charities, Make-A-Wish America, The USO and The V Foundation for Cancer Research, to help raise money for these organizations. As an added benefit to PlayStation 4 gamers you’ll be given the chance to play specific games with celebrities and professional athletes, either over the PlayStation Network or in person. As a kick-off for the new promotion, Sony will be donating $100,000 to each charity.

 

Via a new app for the PlayStation 4, called PlayStation HEROES which will be available on Feb 24th, you’ll be able to purchase and download digital content. Sony will give 90% of your purchase to one of the three charitable organizations and give you an entry into the prize to play with a celebrity and their game of choice. Once the new app launches, that is the portal you will go through to purchase the digital products to get your entry as well as see what up-coming celebrities you’ll be able to play with, view videos of other gamers who have won a chance to play with a celebrity, and even earn badges.

 

Though the PlayStation HEROES app isn’t released until the 24th, you’re able to go to the PlayStation Store now and begin participating in this fantastic promotion. You can pre-order the PlayStation HEROES app which will grant you access to purchase a series of dynamic themes. There are options for what you want to spend for these themes, ranging from $1 to $15; with a bundle of all the themes for $20 and will give you 31 entries. TheĀ  first PlayStation HEROES event features a gaming session with Shaun White in mid-March, playing Destiny. Make-A-Wish America will be the receiver of proceeds from the first event.

 

Written by Kyle Jessee

Kyle Jessee

Your lone Kentucky writer on staff. Loves the Big Blue Nation, rock music, and Resistance 2 (the best in the series).

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