E3 2016: EA Gives Back With New Program


Today during their E3 press conference EA announced a new initiative to help drive the global gaming community and give back to organizations looking to make the world a better place.

Starting today, June 12, 2016, players can take part in the Play to Give challenges across specific games such as Star Wars Battlefront and FIFA 16. These will help gamers earn some unique/bonus in-game content such as additional XP, collectibles and game specific currency. But that was for the players, the main contribution comes in the form of the $1 million dollars EA will be donating to five charitable and worthy organizations who are making a difference in the world today.

Will you be participating in any of these challenges? Here’s to hoping EA continues this program across even more games throughout the year. And of course stay tuned to PS Nation for all your E3 news and conference coverage!

Read some information from the announcement below.

Here at EA, we’re so excited to be kicking off EA PLAY with all of you!

We wanted to take this opportunity to celebrate the global gaming community and give back to organizations fostering a better world. So starting June 12, we are launching five in-game challenges through our Play to Give program and will be donating a total of $1 million to these five organizations to honor you:

  • Code.org
  • Code2040
  • HeForShe
  • National Center for Women & Information Technology
  • SpecialEffect

These organizations give back to our player communities, support a more inclusive environment in videogames and help support and foster future game-makers. We’re excited to support them!

You can help celebrate Play to Give by joining any of these in-game challenges starting this Sunday:

Battlefield 4™ and Battlefield™ Hardline
Earn a Gold Battlepack by providing supplies to your teammates in need. As a community, Battlefield 4 players are challenged with getting a 45 million total re-supply score and Battlefield Hardline players are challenged with getting a 5 million re-supply score from June 12-17. By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.

Star Wars™ Battlefront™
Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.

Star Wars™ Galaxy of Heroes
Deploy a squad of some of the most powerful female characters in Star Wars™ against the droids.

Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY. Win the tournament and you will receive an untradeable Rare Mega Pack. Any future tournament wins in the Play to Give Cup will get you a Premium Coins Pack.

Madden NFL 16
Play Madden Ultimate Team in Madden NFL 16 from June 12-19 and complete a short objective list to receive 2,040 coins and a Pro Pack.

In the coming days we’ll be sharing some tips on how you can complete these challenges.

Written by Ben Palmer

Ben Palmer

An avid video game enthusiast who loves collector’s editions, retro gaming & the history of this great hobby.

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